4 February 2025

Firstflex Cables is taking significant steps in the company’s ongoing efforts to reduce its environmental impact, with the implementation of two new initiatives to reduce waste.

Firstflex has sourced and introduced two new timber drum sizes for its cable orders, which will significantly reduce its plastic reel usage.

“Our new 450mm and 550mm diameter/flange drums will replace an estimated 25 tonnes of plastic waste per year,” says Daniel McLean, Operations and Procurement Manager at Firstflex.

“Additionally we’ve revised our plastic reel packaging so that the recycling symbol is embossed and more prominently displayed. Our remaining plastic reels are either ‘PP/5’ recyclable which is recyclable by most councils in New Zealand or ‘Other/7’ recyclable, where acceptability varies depending on your local council.”

“As a preschooler, bunking down on a small mattress next to Mum’s desk.” That’s the earliest memory of the home garage turned warehouse/office for Firstflex Cables co-owner and Managing Director Lance Davis.

“Mum and Dad had the courage as well as the determination to start the business from scratch. They took the risk and figured out the way forward.”

Father Caryl, a young electrician with experience working for an electrical wholesaler and importing group in Auckland city, had seen the gap in the market for servicing the electrical industry in South Auckland; so he decided to start his own supply business.