“As a preschooler, bunking down on a small mattress next to Mum’s desk.” That’s the earliest memory of the home garage turned warehouse/office for Firstflex Cables co-owner and Managing Director Lance Davis.
“Mum and Dad had the courage as well as the determination to start the business from scratch. They took the risk and figured out the way forward.”
Father Caryl, a young electrician with experience working for an electrical wholesaler and importing group in Auckland city, had seen the gap in the market for servicing the electrical industry in South Auckland; so he decided to start his own supply business.