Firstflex Cables is proud to be part of an exciting new partnership with Trade Master, a collaboration aimed at keeping New Zealand’s electrical workforce equipped with the latest training and providing the education needed to keep pace with new technologies.
The alliance brings together Firstflex, known for its premium industrial cable solutions trusted by electricians nationwide, and Trade Master, an experiential-learning organisation and subsidiary launched by Master Electricians to deliver Continuing Professional Development training (CDP) to the electrical industry.
From first-year apprentices to experienced electricians, the training is designed to equip tradespeople with the tools, products, and practical knowledge they need to thrive. As part of the collaboration, Firstflex’s premium cable products, components and accessories will be integrated directly into Trade Master’s hands-on training programmes across the country.
Firstflex Marketing Manager Kelly Hutchinson says Firstflex is passionate about powering the industry and supporting the people within it.
“We’re thrilled to be part of a movement that champions quality training and empowers the electrical industry within New Zealand to meet the markets ever-changing requirements.”
As electrification demands rapidly evolve, Trade Masters’ head of training Andreas Kasoulides, says the collaboration is all about powering up electrical training in New Zealand, that is required now and into the future.
“With Firstflex’s trusted, high-performance cable solutions and Trade Master’s commitment to industry-led training, we’re bringing the best tools and the latest knowledge to professionals to do the job right — every time.”
What Does This Mean for Learners?
Electricians participating in Trade Master’s programmes will now benefit from:
✅ Access to industry-trusted cable products during training
✅ learning with real- world gear used by top electricians across New Zealand
✅ Better understanding of cable types, applications, and compliance standards
✅ Greater confidence to work safely and professionally on the tools
About Firstflex Cables
Firstflex Cables (‘Firstflex’) connects businesses to superior power products and has been supplying New Zealand’s electrical industry with cable and components for over 50 years. We provide New Zealand’s widest range of premium industrial cable and stock a comprehensive range of connectors and accessories. Firstflex partners with over 300 distributors and wholesalers nationwide. www.firstflex.co.nz
About Trade Master
Trade Master is a dedicated provider of trades-focused education and training. The organisation is committed to delivering quality training, fostering a culture of continuous learning and growth, and shaping the future of the electrical industry through empowered and capable professionals. Trade Master is an approved EWRB Training Provider for the Electrical Competence Programme (electrical refresher) ensuring continued competence of practitioners holding a practising license.
Established in September 2024, Trade Master is a subsidiary of Master Electricians, the association representing over 1,300 electrical contracting businesses across New Zealand.
