Electrical cable and component company Firstflex has expanded its testing capabilities with the completion of a specialised, temperature-controlled cable testing laboratory at its Auckland headquarters.

This investment strengthens cable quality assurance and technical capability in New Zealand. The facility has been designed to deliver highly accurate cable performance evaluation, including the examination of cable construction, conductor integrity, insulation and sheath materials.

Head of product growth Nigel Greig said the new laboratory will enable expert testing and analysis to support customers across infrastructure, industrial, telecommunications and engineering sectors.

“The establishment of this laboratory is an important strategic step for Firstflex and the wider New Zealand market.

The post Firstflex Expands Testing Capabilities with New Laboratory appeared first on Firstflex.

The alliance brings together Firstflex, known for its premium industrial cable solutions trusted by electricians nationwide, and Trade Master, an experiential-learning organisation and subsidiary launched by Master Electricians to deliver Continuing Professional Development training (CDP) to the electrical industry.

From first-year apprentices to experienced electricians, the training is designed to equip tradespeople with the tools, products, and practical knowledge they need to thrive.

The post Firstflex Cables and Trade Master Join Forces to Power Up Electrical Training Across New Zealand appeared first on Firstflex.

Firstflex Cables is taking significant steps in the company’s ongoing efforts to reduce its environmental impact, with the implementation of two new initiatives to reduce waste.

Firstflex has sourced and introduced two new timber drum sizes for its cable orders, which will significantly reduce its plastic reel usage.

“Our new 450mm and 550mm diameter/flange drums will replace an estimated 25 tonnes of plastic waste per year,” says Daniel McLean, Operations and Procurement Manager at Firstflex.

“Additionally we’ve revised our plastic reel packaging so that the recycling symbol is embossed and more prominently displayed. Our remaining plastic reels are either ‘PP/5’ recyclable which is recyclable by most councils in New Zealand or ‘Other/7’ recyclable, where acceptability varies depending on your local council.”

The post Firstflex Launches Two New Initiatives to Reduce Waste and Boost Sustainability appeared first on Firstflex.

Total cable recycling initiative

Our cable recycling initiative ensures that no Firstflex cable ends up in a landfill. Phoenix Recycling is independently Toitu Envirocare Net Carbon Zero certified and has a dedicated electrical cable end of life recycling plant located in Whangarei where the materials will be recovered and repurposed.

Material Separation: Old Firstflex cables will be carefully broken down, separating the copper from PVC.

The post Firstflex Cables Partners with Phoenix Recycling group for Circular Economy Solution appeared first on Firstflex.

“Mum and Dad had the courage as well as the determination to start the business from scratch. They took the risk and figured out the way forward.”

Father Caryl, a young electrician with experience working for an electrical wholesaler and importing group in Auckland city, had seen the gap in the market for servicing the electrical industry in South Auckland; so he decided to start his own supply business.

The post Firstflex – Powering the Electrical Industry for 50 years appeared first on Firstflex.

Register now, go to: https://flexelearn.firstflex.co.nz/
or access via the Firstflex website home screen under the Information tab.

The post FLEX-E-LEARN Online Learning appeared first on Firstflex.

For some time the industry has been asking for a Firstflex cable calculation app.  And be it a little later than others to the market – as the age old saying goes… good things come to those who wait! 

In this case you could say better things come to those who wait! 
Free to download from the App store and Google play, FIRSTCALC has all the traditional cable calculators in the app to assist you to find the right cable or cable requirements for the job, however FIRSTCALC isn’t just like other cable calculator apps – it offers more!

The post Calculate your cable requirements with FIRSTCALC appeared first on Firstflex.